Growth Hacker MarketingWe use expert growth marketing tactics and open-source technology to drive growth without the guesswork.
Growth Hacker Marketing
Growth hacking is a process of rapid experimentation across marketing channels and product development to identify the most effective, efficient ways to grow a business.
Growth Hacker marketing is constantly changing, the key to marketing for quantifiable growth involves a small number of tools and a lot of testing.
Growth Hacking is more than just the tactics, it is a continuous process that never stops to iterate. Each step within the growth hacking marketing process, requires figuring out the key data points to be managed and optimized, what the key drivers are for each, and religiously A/B test for improvement.
Growth Hacking is more than just the tactics
The term, and the discipline of “Growth Hacking” is a relatively new one, and has yet to permeate the consciousness of many business owners – especially those outside of the tech startup world.
True growth marketing in principle is about knowing how to apply growth hacks and track their success within the customer lifecycle: (i) acquisition; (ii) engagement; (iii) purchase; (iv) retention; and (v) referral.
Hacking Definition: What is Growth Hacking?
Each step within the growth hacking process, requires figuring out the key data points to be managed and optimized. Figure out what the key drivers are for each, and religiously A/B test and improve along the way. Growth hacking is a never ending process, that continues to iterate in a virtuous cycle over time.
Growth hacking and marketing share the same fundamental principles, and can even share the same metrics; increased engagement, increased conversion, increased retention. The key difference between the two is the scope of their goals.
In fact, far from being separate entities, growth hacking and digital marketing are intrinsically linked.
It’s crucial to understand one thing—What worked for someone else may or may not work for you.
Growth Marketing Resources
What Is Growth Hacking and Why You Need To Know About It. Marketers who are new to the idea of growth hacking get a general understanding of how it works.
The Definitive Guide to Growth Hacking – 30,000 word guide from Quick Sprout explains exactly what growth hacking is, the process behind it and the tactics marketers can use.
5.5 Key Components of Growth Hacking for Non-Startup Marketers – Growth hacking isn’t just for start ups. More established organizations can still see big gains. This post gives key components any marketer can use to help accelerate the growth of their site or brand—no matter the stage.
A Guide To Mastering Growth Hacking Analytics – Hacking is all about metrics. This post makes sure marketers understand exactly what their metrics are saying about performance to help guide what needs to be changed.