If you thought marketing automation is all about email autoresponders, hopefully you’ve learned that is only the tip of the iceberg. Marketing automation goes so much deeper than that. You can use it for pretty much every step of the customer’s life cycle, from the initial lead capture all the way through retention!
If you’re not making use of automation tools and processes, you’re really missing out on a lot of potential
Marketing automation can be used to boost a potential customer’s lifetime value (LCV – Lifetime Customer Value), boost loyalty, segment audience to bolster conversions, deliver personalized promotions, and so much more.
Marketing automation can be as simple or complex as you want or need it to be. It can be as simple as sending a customer a free report after opt-in to as complex as generating the lead, attempting a sale, segmenting the customer, retargeting the customer, selling, upselling, etc.
You can also automate all of your social media by putting a series of posts into your automation program and setting it to post at specific times or intervals.
This will let you market your website or products and grow your social media presence without having to be on social media all day, freeing up valuable time for other things!