Digital Marketing Rod Gardner SEO London | Growth Marketing [email protected]rodgardner.com

Marketing Automation

If you thought marketing automation is all about email autoresponders, hopefully you’ve learned that is only the tip of the iceberg. Marketing automation goes so much deeper than that. You can use it for pretty much every step of the customer’s life cycle, from the initial lead capture all the way through retention!

If you’re not making use of automation tools and processes, you’re really missing out on a lot of potential

You can automate everything from landing page creation, to prioritizing customers based on how likely they are to buy, to measuring metrics based on performance of campaigns. Marketing automation can be used for:

Lead generation

Increase and improve lead generation with dynamic landing pages, automated lead scoring, integrated social marketing and more

Relationship Marketing

Improve your relationship with customers,  leverage marketing automation to increase customer engagement and conversion rates.

Upselling and Cross-Selling

Thrive and succeed in today’s competitive environment, incorporate cross-sell and upsell into your marketing strategy.

Customer Retention

With marketing automation, you can improve customer service, help to reduce the cost of marketing and increase customer retention.
If you’re not making use of automation tools and processes, you’re really missing out on a lot of potential. You could be saving so much time and so much money, and making your life so much easier… you’ll be kicking yourself when you realize you should have been doing this all along!

Marketing automation can be used to boost a potential customer’s lifetime value (LCV – Lifetime Customer Value), boost loyalty, segment audience to bolster conversions, deliver personalized promotions, and so much more.

Marketing automation can be as simple or complex as you want or need it to be. It can be as simple as sending a customer a free report after opt-in to as complex as generating the lead, attempting a sale, segmenting the customer, retargeting the customer, selling, upselling, etc.

You can also automate all of your social media by putting a series of posts into your automation program and setting it to post at specific times or intervals.

This will let you market your website or products and grow your social media presence without having to be on social media all day, freeing up valuable time for other things!

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