Digital Marketing Services To Grow Your Business
In essence, Digital Marketing is the process of using different marketing strategies to communicate specific information to an audience via digital channels.
Digital marketing methods include but are not limited to: search engine optimization (SEO), search engine marketing (SEM), content marketing, account-based marketing (CRM), influencer marketing, content automation, e-commerce marketing, social media marketing, social media optimization, and e-mail direct marketing.
What Is The Difference Between Growth Hacking and Digital Marketing?
Growth hackers and digital marketers may use the same channels and have similar personality traits, but their ideologies about work are very different.
Digital marketers are usually focused only on customer acquisition, while growth hackers focus on all phases of sales/product funnel.
Digital marketers follow a long-term path focusing on brand and brand connections, growth hackers focus solely on growth.
Growth is all about finding out what does and what doesn’t work
We examine all possible activities you can use to break the identified bottleneck in any given part of the funnel and begin to run ‘scientific like’ experiments to fix or break through that bottleneck.
Growth marketing is all about executing strategies that empower growth. Once we find them, rinse and repeat to deliver iterative gains across your business.
We find experiments that deliver growth, the challenge is to scale into them
Data intelligence is also a massive part of business growth. Finding out what data means and how you can manipulate it with action is paramount to the growth of your business.
We implement analytics tracking so you can visualise your marketing and product funnel and see how it’s being used, from traffic to user acquisition, to R.O.I and back again. You don’t just need to acquire visitors but get them to take action, to buy and buy again. we help you to visualise the funnel or user journey and so make impactful improvements.
In order to automate and personalise the customer journey we need to understand what makes your customers happy. From initial website visit to purchase we seek to measure the effectiveness of your funnel.
Marketing Automation Solutions
Leveraging class leading marketing technologies and designing marketing automation stacks from the ground up means: we can deliver specific engineered solutions for your business.
We identify your system requirements so we can engineer the range of functionality required and design a marketing stack to deliver your needs.
For a fraction of a custom setup we can fully automate your business communications and repetitive tasks.
Customers want to experience a single seamless journey across all digital touch points, We work with you to map out the total customer experience across all touch points between the customer and the organisation, from initial contact to after sales support and repeat purchase.
We take an integrated marketing approach that balances campaigns across channels to align with your business and marketing goals. Recommendations are based on a thorough discovery process, in which we deep dive into your industry and company to identify strengths, opportunities, weaknesses, and threats.
Data, visual communications, and social story-telling are at the core of the role we develop for a business and brand. We use this foundation to create clear and actionable plans, which will drive business results.
Search Engine Optimization (SEO)
To achieve long term, stable results you must drive the right kind of traffic to your website. If you’re not optimising for your Google positions, you’re simply not competing.
A solid SEO strategy combines technical optimisation, content optimisation and authority optimisation
SEO is the process of optimising your website in order to gain visibility on search engines, like Google. We do this to build site authority and relevance for your visitors by enhancing your onsite content, link building and by undertaking keyword research.
We create stories, insightful, educational and engaging on-brand content on demand , at speed and scale. Content with the ability to improve conversion and the customer retention.
Our content strategists work hand-in-hand with our content creation team, to identify visual content that delivers the highest impact when communicating business messaging internally or externally, or to customers to improve their overall experience.